Advertise in the Pacific Citizen
Do you want to reach the minority group that accounts for $253 billion in spending power? Or maybe you want to reach some of the 11 million Asian Americans that are online? Either way, the Pacific Citizen can help.
The Pacific Citizen is the only national, Asian American semi-monthly newspaper in the United States. Since 1929, the P.C. has served the needs of the AA community as a viable news source with its in-depth investigations, entertainment, sports and coverage of cultural and social issues.
Our newspaper has a national circulation of 30,000, while our Web site receives over 450,000 hits per month.
Demographics and Facts
• Japanese Americans have the highest median income of all Asian groups at $70,849.
• 42 percent of JAs have at least a Bachelor's degree.
• The Asian American population was 11 million in 2001 and is the fastest growing of all minority groups.
• 78 percent of our readers live on the West Coast.
• 66 percent of our readers live in California.
• Asian Americans are the heaviest users of the internet and stay connected longer.
• 67 percent of Asian American households have access to the internet.
• 60 percent of JAs own their own home.
Print Advertising Rates
DISPLAY RATES:
1 column by 1 inch (minimum) : 1 column inch : $33 per column inch : $33
1/16 page : 4 column inches : $32 per column inch : $128
1/8 page : 8 column inches : $31 per column inch : $248
1/4 page : 16.25 column inches : $30 per column inch : $487.50
1/2 page : 32.5 column inches : $29 per column inch : $942.50
full page : 65 column inches : $28 per column inch : $1,820
MECHANICAL REQUIREMENTS:
1 column = 1 7/8 inches
2 columns = 4 inches
3 columns = 6 1/8 inches
4 columns = 8 1/8 inches
5 columns = 10 1/4 inches
page dimensions = 10.25 inches by 13 inches
CLASSIFIED ADVERTISING:
The classified ad rate is $20 per column inch. "Going out of business" ads must be accompanied with payment.
DEATH NOTICES:
Paid obituaries are available for $20 per column inch. Death notices are published in the next available issue. Pictures can be included.
CONTRACT ADVERTISING:
A contract advertiser agrees to appear in every issue (22 issues). These advertisers receive the low rate of $15 per column inch on their ads regardless of size. Also included with a contract advertiser is a subscription to the Pacific Citizen.
TERMS:
An invoice will be accompanied by a tearsheet upon printing. Payment then becomes due upon receipt. Contract advertisers are billed monthly.
DEADLINES:
Ad copy deadline is the Friday before date of issue.
FORMATS:
We accept the following formats: PDF, EPS and Quark X-press. Please include pictures and fonts or outline them when necessary.
SAMPLE ISSUES:
Email your contact information to busmgr@pacificcitizen.org. Please include your telephone and fax numbers as well.
Web Advertising Rates
WEB AD RATES (one month, 30 days):
Small Button : $90
Large Button : $100
Small Tower : $125
Tall Tower : $250
Top Banner : $400
Bottom Banner : $300
WEB AD SPECS:
Small Button : 139px by 100px
Large Button : 139px by 200px
Small Tower : 139px by 300px
Tall Tower : 139px by 600px
Top/Bottom Banner : 700px by 100px
FORMATS:
Ads must be 72 dpi in a web ready RGB, jpg or gif file. Please export the file through Adobe Fireworks or Photoshop or other type of web graphics program.
TERMS:
An invoice will be sent prior to being uploaded to the website. Payment must be made in advance. Checks can by made payable to Pacific Citizen or credit card payments can be made to busmgr@pacificcitizen.org through paypal.com. Once uploaded, the ad will run for a period of 30 days.