Special Youth/Scholarship Issue
Every year, the Pacific Citizen's popular Youth Issue pays tribute to some of the Asian Pacific American community's best and brightest young leaders. From up-and-coming civil rights activitists to future Academy Award winning filmmakers, the Youth Issue has it all — and just in time for back to school season!
Downloadable 2010 ad insertion order
Downloadable 2010 ad sample sheet
Advertise in the Pacific Citizen
The Pacific Citizen is the voice of the Asian American community.
As the only national award-winning Asian American news magazine, we’re a trusted connection to an affluent and active community. Established in 1929, our storied history includes Pulitizer Prize nominations and New America Media awards. We break news, go in-depth and keep on top of a dynamic Asian American community.
In other words, we ink community news.
Download our 2010 media kit
Quick Facts
The Asian American population is over 300 million strong.
Asian Americans make up the fastest growing racial group in the U.S.
Asian Americans represent the third largest minority group in the U.S.
Nearly three out of four Asian American adults are magazine readers. On average, Asian Americans read eight magazine issues per month.
78% of our readers live on the West Coast (including Hawaii).
66% of our readers live in California.
$pending Power
Top advertisers are targeting Asian American consumers because they:
• Represent $579 billion in spending power.
• Have the highest median income.
• Rank first in educational attainment and income.
• Are quicker to adopt to the latest telecommunications advances.
• More likely to buy a new car as opposed to a used one, and more likely to own a luxury car.
• Spend a significant amount per month on apparel compared to the average U.S. consumer.
Highly Connected
Asian Americans are the heaviest daily users of the internet.
• 40% of Asian Americans spend 2 or more hours on the web.
• Asian American men are major online consumers of financial information, travel information and political news.
• Asian American men are more likely than most others to buy products online, as well as buy and sell stocks.
The Pacific Citizen is the only national Asian American newspaper in the U.S. Through us, you can connect directly to an entire community. A wide range of advertisement and sponsorship opportunities are available to engage our premium audience with your brand. Discounts are available to contract advertisers, non-profits and JACL chapters.
Contact the business department for rates: (800) 966-6157 or pc@pacificcitizen.org.